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MINI Rooftop NYC

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Posted On: Sep 17, 2008 By: Category: MINI Cooper News

They’re doing the ‘Masala Bhangra’ at the MINI Rooftop NYC.

MINI Rooftop NYC

OK…let’s back up a step. The MINI Rooftop NYC is the manifestation of MINI’s “Creative Use of Space” campaign and, as you can see here, creative it is. You’ll find it atop 465 10th Avenue in New York City, and – if you’re one of the “beautiful people” - you likely were there sometime between September 4-13, when they held their series of festivities, performances, talks, parties and artistic displays.

MINI Rooftop NYC

Design of the creative space has been undertaken by NYC architecture firm HWKN, which has cleverly fused the natural and artificial elements of the city into an area said to "create a jarring break with the typical landscape of the city." Note the large grassy hill with seating dimples, the stage and the large billboard setup. Lounge areas, a sundeck, art and photo studios, and free wi-fi access are also available to all Rooftop guests.?? They even had MINI Clubman shuttles transporting VIP guests to and from the festivities, the roofs of which were printed with various artists’ designs.

Now, getting back to the ‘Masala Bhangra’.  This is the latest workout craze; an Indian dance that looks like a lot of fun (and a lot of work!). Yet another example of a creative use of (personal) space.

If you’re interested in getting in on some of this fun, you can start by entering the MINI Design Team’s current contest (See ‘Enter To Win…’). And if you happen to be visiting NYC sometime, stop up and see them on the rooftop.

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