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MINI Garners Design Accolades for 2015

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Posted On: Mar 8, 2016 By: Dave Bobeck Category: MINI Cooper News

MINI parent company BMW has won some significant design awards for 2016 for its MINI product line. In the iF design award 2016, the MINI AR Glasses won an award in the “Product” category. The data glasses won the “gold” level award, the highest hallmark of quality. The iF gold awards were presented on February 26 2016, in a ceremony attended by over 1,500 guests as part of the prestigious iF design awards night at BMW Welt in Munich, Germany.

MINI Convertible

The new MINI Clubman received two awards. Its “assured, elegant and noticeably more mature character” was enough to convince the jurors of the iF design award, and the Festival Automobile International in Paris presented the MINI Clubman with the “Grand Prix du Plus Bel Interieur de l'Année 2015” for ”best interior” of 2015. According to BMW, the MINI Clubman interior “engages in a skillful collage of understated elegance and creative extrovert appeal. At the heart of the interior is the ultra-wide instrument panel with cockpit facia frame, which almost appears to be floating. It is complemented by atmospheric lighting, high-quality decorative trim strips and intriguing hidden details revealed by the interior on second glance – such as the exclusively designed tartan pattern adorning various materials in the numerous cubbies and storage facilities”. The award was presented to Oliver Sieghart, Head of Interior Design MINI, in Paris this January.

The design of the MINI Convertible also attracted praise, for its the use of high-quality materials for the interior, overall comfort levels, and for its design – especially the optional black fabric roof with titanium grey Union Jack design woven into it.

The MINI AR Glasses 2014 were presented with the highest seal of quality (“gold”). The MINI design team commissioned Designworks, a subsidiary of the BMW Group, with the design of the glasses, their color concept and the overall digital user experience. The result is a technical device that has been turned into a lifestyle product that incorporates the spirit of MINI into its design. Intelligent connectivity” with the vehicle allows the glasses to project any relevant content, such as navigation instructions, directly into the driver’s field of view.

MINI also claimed top marks in the GOOD DESIGN™ Awards, the world’s oldest design prize. For over 65 years, an international jury has been recognizing “exceptionally innovative, visionary products, concepts and ideas dreamed up by designers and manufacturers which go beyond the horizons of everyday product design.” BMW Group won awards here for many of its marques, all of which were presented with awards in the “Transportation” discipline. The MINI AR Glasses 2014, and the MINI 5-door were recognized here as well.

MINI says that the 5-door is “built for individualists, it whisks the legendary forms of the classic Mini from 1959 into the present day and takes to the stage with greater presence and maturity than ever. With its enhanced design qualities and even more detailed elaboration of the car’s iconic design cues, the 5-door unites the heritage of MINI with forward-looking design and innovation to flawless effect."

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