It’s no secret that the MINI brand has massive, global appeal. The company has seen tremendous success in emerging markets in Asia, so it makes sense to invest in marketing for these burgeoning regions as car sales continue to rise. Enter the video titled, “Men vs. MINI in Putrajaya,” featured after the break.
MINI has enlisted the help of several professional extreme sport athletes in Malaysia to develop a video that demonstrates the athletic prowess and uncompromising “fun factor” inherent in ever MINI vehicle. Champion stunt driver Ivan Khong takes a factory-issued MINI Cooper S on a spirited ride through the Putrajaya roads of Malaysia pushing the MINI to the limit, while also exhibiting the remarkable abilities of a stock automobile. Ivan is accompanied on his excursion by a team of BMX bikers, jet skiers and water sport professionals adding style and flare to the production.
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