Fans of MINI and Burton Snowboards will be pleased to learn that the two organizations have extended their partnership for another three years. MINI and Burton have organized internationally-recognized snowboard competitions at some of the world’s most exciting venues, and we are pleased to learn this tradition will continue.
More than just an event to showcase the world’s best in snowboarding, MINI and Burton events have put equal focus on creativity lifestyle branding at each of their events. As Greg Dacyshyn, Chief Creative Officer of Burton Snowboards noted, MINI is a brand that truly understands Burton’s dedication to best-in-class product design and the creative lifestyle that surrounds snowboarding.”
The first collaborative event of the season was held in Laax, Switzerland which featured a variety of entertainment including contests and modern art, namely a MINI Countryman housed inside of a glass container. One Countryman was even used as a template for one artist’s impressive visual design. Currently, MINI and Burton are presenting the US Open Snowboarding Championship in Vail, Colorado. The event features a competition that awards $5,000 to the design team that can incorporate a MINI into their snowboarding terrain layout.
MINI and Burton seem to be a match made in heaven, both capable of leveraging their young, hip brands to create memorable events.
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