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All The MINI Parts You Need - In Stock!

Why wait longer than you need to for your MINI parts or accessories? Atlantic British has thousands of parts in stock and ready for delivery as soon as you place your order. From oil filters and wiper blades to steering and engine parts, all the items you need to repair and upgrade your MINI are in stock. We don't take your order and then order our inventory - the MINI parts and accessories you see in our online catalog are currently in our warehouse, ready to ship directly to you.

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Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

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Your satisfaction is our number 1 goal. It has been since Atlantic British started back in 1970. Whether you are a new customer looking for information about your MINI and which parts you need, or you are someone that has been relying on Atlantic British for years, we want you to be happy with both the parts and service you receive from us.

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Are You a MINI Lunatic?

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Posted On: Aug 12, 2011 By: Charles Kayajian  Category: MINI Cooper News

It is hard to believe that 10 years have passed since BMW introduced the “new” MINI Cooper. In honor of this birthday, MINI has created a promotional online video game, set in outer space called “MINI Lunatics.”

MINI in slingshot

Could you drive your MINI to the moon? Of course not, but before you laugh consider this: if your MINI has 252,000 miles (or more) on its odometer, it has driven the distance between the Earth and the Moon. Enter MINI Lunatics. Input your vehicle’s mileage and the MINI Lunatics game will dock your MINI in the “MINI Space Station” in accordance to your odometer reading. This offers users a visual depiction of the distance their MINI has traveled in its lifetime, and how close the MINI would be to reaching the moon from Earth.

To encourage participation, MINI has random prizes hidden in certain docking stations, offering an element of excitement to the game. What’s more, the game has seven hidden words contained within random objects floating “through space.” Users click on these objects (eg. spaceship, cow, cheese) to reveal small cryptic messages. The lucky winner who determines the hidden words will win the grand prize - a family trip to Cape Canavera, home of the Kennedy Space Center!

This spacey concept stems from BMW sales figure that show approximately 300,000 MINI vehicles sold in their ten-year existence. BMW estimates that the total combined vehicle mileage of every MINI sold would be comparable to 33,000 round-trip lunar voyages!

Again, MINI has gone out of its way to create a unique, interactive way to engage its consumer base. The MINI Lunatic campaign may be “out there,” but the success of MINI’s zany campaigns prove that they know their audience best.

Want to become a Lunatic? Play for yourself!

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