A clever advertisement in Zurich, Switzerland derails the idea that there is no room inside a MINI.
Where is everybody going? To board a train in Zurich, Switzerland. It appears as though they are all jumping in for a massive joy ride in a MINI when they are actually entering and exiting stairs to the station.
Call it fighting a misconception with a misperception. This ought to keep MINI sales on track (in Switzerland, at least!).
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