In yet another example of MINI’s mad marketing skills, they’re offering forward-thinking Swedes a chance to download a special App; find a hidden MINI and hopefully drive off with it!
Call it a virtual hunting game. By downloading the MINI Cooper Stockholm App, Swedes looking for a free ride must locate and then claim a virtual MINI Cooper Countryman. Using their smart phones, they follow the GPS clues to a real life location where the vehicle is “parked”. They’ll have to deal with other competitors in their quest to find and keep their Countryman, and the one who is able to hold on to the virtual MINI for one week wins!
To get a feel for just how exciting this game really is, watch the video here:
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