MINI Rentals, $1/Day. Seriously!

Yes, there is a catch, but so what? We’re talking renting a MINI for an entire day for just $1. How can you complain about that?

CityFlitz, a Toronto-based marketing company, has come up with a revolutionary new advertising concept that may or may not prove effective, but it certainly will be noticed. They have wrapped their fleet of MINI Coopers, MINI Cooper Clubmans and Smart cars with attention-grabbing graphics and logos that act as mobile billboards.

And they know they’ll be seen throughout the greater Toronto area because the going rental rate is just $1 a day. And, unlike other auto-sharing companies, high mileage is not a problem. In fact, that's the catch. It’s a requirement. In order to access the $1/day CityFlitz cars, members are required to drive the vehicle at least 30 kilometers each day, with unlimited mileage within the city after that. This way, advertisers can be confident they'll get the exposure they’re looking for.

“Using the CityFlitz fleet of wrapped MINI Coopers for our latest campaign was a viable and effective channel to reach our target audience in a way that is measurable,” said David Soyka, Yahoo! Marketing Manager. “Having the cars on the road 24/7 gives us the opportunity to offer a unique consumer experience and reach a broader audience in a more cost effective and creative way.”

“The reason why our rental fee can be so low is the fact that our advertisers want to have their branded cars on the road so they can achieve maximum exposure to their target audience,” said Andreas Kotal, President and CEO of CityFlitz. “We are able to offer this exceptional value of $1/day rentals to consumers as part of the agreement to maximize exposure of a client’s branding.”

And these aren’t stripped down MINIs either. CityFlitz vehicles are accessorized with all the latest technological gadgets for the renter, like access to Wi-Fi High Speed Internet, and a GPS tracking system for the advertiser that enables them to have access to real time information about the use of the car, giving them measurable results for their marketing purposes.

Renters will be able to use the vehicles within the Greater Toronto area and - once registered with CityFlitz - they will be able to use the vehicles for up to one week at a time.

CityFlitz plans to expand their auto-sharing service to include Vancouver in the near future. Drivers interested in becoming a member of CityFlitz can sign up at www.cityflitz.com.

Why wouldn’t you?