MINI has enjoyed impressive sales growth and expanded their vehicle lineup to include seven total models since BMW Group took control of the brand in 2002. Despite the overall success, MINI has announced that certain models will be discontinued in the near future.
As the MINI moves into their second decade of production, certain vehicles will likely be replaced to make way for newer models with a broader appeal. “When we start to replace models, I think you will see that we won’t replace every model exactly,” said Jim McDowell, Vice President of MINI USA. “When I joined MINI, we knew that we would have two models. Ultimately we now have seven. We are starting the next generation a year from now. We know that we will have a pretty broad lineup. You may actually put your chess pieces on the board differently if you know you have seven.”
It’s safe to say that the MINI Cooper Hatchback and MINI Countryman will remain in production as the company’s core models given that the two vehicles account for 75% of total sales. MINI sold approximately 66,200 vehicles in 2012, 50,000 of which were either a MINI Cooper or MINI Countryman. It’s difficult to say for certain which models which models will remain in production and which will be nixed, but it’s safe to say that changes are on the horizon for the popular MINI brand.
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