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MINI to Mark Anniversary of the Cooper S at Techno Classica

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Posted On: Apr 9, 2013 By: Charles Kayajian  Category: MINI Cooper News

Several monumental anniversaries will collide at this years Techno Classica Essen, an internationally renowned auto show for “classic and prestige automobiles, motorcycles, spare parts and restorations.” The event is held in Essen, Germany and should be quite the occasion for MINI and BMW fans alike.

the classic Mini Cooper

This year’s Techno Classica will mark the 50th anniversary of the original MINI Cooper S, as well as the 40th anniversary of the BMW 3.0 CSL in motor sport and the 80th anniversary of BMW’s double-kidney front grille. It has been 50 years since John Cooper had the vision of embracing the sporting DNA inherent in the vehicle created Alex Issigonis. Since then, the Cooper S has evolved into the cultural and automotive icon that we know and love today.

Official Release:

Official news from MINI: Hall 12 will once again play host to BMW, MINI and Rolls-Royce at the Techno Classica show held in Essen from 10 – 14 April 2013. The world’s largest classic vehicle exhibition is marking its 25-year anniversary this year, and BMW Group Classic – custodian of the BMW Group heritage – will be adding extra fizz to the occasion with a handful of landmarks of its own. Indeed, the 2013 edition of Techno Classica sees the company in the midst of celebrations marking 90 years of BMW Motorrad, 50 years of the Mini Cooper S, 40 years of the BMW 3.0 CSL in motor sport and 80 years of the BMW “double-kidney” front grille. Rolls-Royce, meanwhile, is lighting the metaphorical candles for a very special birthday: Sir Frederick Henry Royce, one of the company’s co-founders, would have turned 150 this year. The luxury vehicle manufacturer is greeting visitors to Essen with both a genuine rarity from its past and a glittering example of its present. “It’s a nice coincidence that so many landmark anniversaries have come together this year,” notes Ulrich Knieps, Head of BMW Group Classic. “And it brings home to the Techno Classica visitors once again the rich and fascinating heritage of all the BMW Group brands.”

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