This year MINI partnered with the organizers of one of Switzerland’s largest ski events, the Burton European Open at the LAAX resort located 90 minutes outside Zurich.
The BEO is one of the top snowboarding competitions with entries from all over the globe. MINI has been the Presenting Partner for the event for five years running.
Each year, a single artist is chosen to paint a MINI vehicle inside a temporary studio. The art car is then showcased inside a glass-walled garage structure right next to the snowboarding areas up on the mountain.
This year a MINI Countryman received the attentions of LA based artist Geoff McFetridge, known for his highly stylized figurative line-drawings that were featured in the Spike Jonze film “Her.”
Additionally, McFetridge painted humorous (but still functional) trail signs that were posted around the resort and a set of custom snowboards created just for the BEO event.
MINI has proven over and over again their commitment to action sports, and to recognize talent in art and design, and this latest collaboration is no different. See a more extended gallery of photos on the original MINI Space webpage.
SIGN UP for the Latest Deals on MINI Parts & MINI News!
Please wait while we calculate your shipping cost.....