The MINI Roadster has recently been awarded the 2012 GOOD DESIGN award, considered, “the most prestigious international accolade in the field of product design. ”MINI’s Roadster is the first premium vehicle offered in the small car segment, and features a distinct, sporty styling.
There is no doubt that the Roadster is an eye-catching vehicle, with plenty of athletic performance to boot. It is surely encouraging for the BMW Group to receive such high critical acclaim for a new model that tested the boundaries of what it means to be “MINI.” Surely, the Roadster is easier sell to MINI traditionalists than the Countryman or Paceman, but it’s still miles away from the iconic MINI Hatchback.
This is great news for the Roadster, and for the whole MINI lineup. Critical acclaim is the first step toward general acceptance. People weren’t thrilled about the redesigned MINI Cooper when BMW group reintroduced it a decade ago. Now it is one of the most beloved brands on the road.
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