MINI loves to push the envelope with creative - and at times risque - promotional stunts. Their latest effort fits the bill perfectly, playing on the recent text messaging scandal surrounding New York City mayoral candidate, Anthony Weiner.
MINI posted a “revealing” picture of a MINI Cooper donning a loose fitting towel (and not much else) from a mock Twitter account. The picture was sent from a Twitter account for “Carlos D. Motor” a clear play on the “Carlos Danger” alias Weiner used for his extramarital escapades. Adding to the hilarity is the fact that the picture is staged in front of a mirror, resembling the “selfies” that Weiner sent to his lucky (?) recipients. MINI is really treading the line here on what is deemed appropriate, but we think it’s pretty hysterical.
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