MINI has been busy shooting a new series of commercials that feature the 2015 MINI Cooper, but the start of the show is undoubtedly the English Bull dog Spike, who can be seen riding shotgun.
The film crew included several dog handlers and trainers on set to keep Spike happy, as well as (ready for this?) a makeup artists to “ensure the four-legged hero was always in good shape and perfectly presented.” MINI plans to feature Spike in a variety of different commercials of different lengths, all with their own unique ending. The commercial will show Spike on a variety of different MINI-centric adventures, showcasing the vehicle’s unique appeal to their hip consumer base.
The 2015 MINI Cooper will not make its world debut until November 18th, but the early buzz surrounding the vehicle will only be augmented with this fun, new ad campaign featuring the canine protagonist, Spike.
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