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What happens when your brand new MINI Cooper John Cooper Works comes without steering wheel-mounted paddle shifters? Well, nothing too spectacular. MINI USA offers you an apology and offers to correct the oversight for free – but we know that when MINI offers an apology, there are sure to be some laughs involved.
Readers of our blog will probably remember the apology that MINI issued to customers after accidentally spamming their inboxes with unwanted mail – complete with chocolate roses, duct tape and Spam. This time around, MINI issues a letter that embodies the youthful energy and goodwill often associated with the brand:
“Your MINI was so revved up to make an appearance that it motored right past the John Cooper Works steering wheel department. It forgot to tell us that it never picked up its shifter paddles and left without saying goodbye. We were shocked to receive a postcard from it letting us know that it crossed the Atlantic and landed on U.S. soil.” Add in a couple of references to the Mayan calendar and there you have it folks, and apology letter as quirky as the vehicle itself.
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