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Why wait longer than you need to for your MINI parts or accessories? Atlantic British has thousands of parts in stock and ready for delivery as soon as you place your order. From oil filters and wiper blades to steering and engine parts, all the items you need to repair and upgrade your MINI are in stock. We don't take your order and then order our inventory - the MINI parts and accessories you see in our online catalog are currently in our warehouse, ready to ship directly to you.

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Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

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Your satisfaction is our number 1 goal. It has been since Atlantic British started back in 1970. Whether you are a new customer looking for information about your MINI and which parts you need, or you are someone that has been relying on Atlantic British for years, we want you to be happy with both the parts and service you receive from us.

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MINI Issues Hilarious Apology to Customers

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Posted On: Feb 1, 2013 By: Category: MINI Cooper News

A recent server glitch that resulted in customer inboxes being overloaded with unwanted emails could have spelled disaster for MINI. But in true MINI fashion, the company used their creativity and humor to personally apologize to their customers.

MINI mailing to customers

The apology came in the form of a care package that included, among other things, a roll of duct tape, a chocolate rose, and some Spam (get it?). The note included in the package contained the following message:

"Last week you received some emails from us. Hundreds of emails, in some cases. While we love staying in touch, this was unintentional. A server went haywire and the technical glitch has been fixed, but we wanted to make up for any hassle we might have caused.

Nothing says 'I'm sorry' quite like flowers and chocolate, so we've combined the two and enclosed a chocolate rose," the enclosed letter read. "But if you're allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you're ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam."

MINI did not need to do anything, but this thoughtful apology surely went a long way to impress their customers and reinforce their brand.

MINI mailing to customers

MINI mailing to customers

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