MINI is getting a jump on this year’s holiday marketing in grand fashion, announcing the “MINI Goes to Santa Claus” campaign which aims to set a Guinness World Record for the longest-ever wish list sent to Santa.
A convoy of MINI vehicles from 16 different countries will embark on a 1,900 mile trip that will begin at BMW headquarters in Munich, Germany and conclude in Rovaniemi, Finland – a town that sits just outside the Arctic Circle. Waiting for the team in Finland will be former rally driver Rauno Aaltonen – winner of the storied 1967 Monte Carlo Rally– who will, “demonstrate his unequalled talent behind the wheel of a new MINI Paceman.”
The expedition will begin on November 24th, the day after Black Friday and presumably run to the end of December. For more information, read the Official Press Release.
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