MINI never misses an opportunity to turn a little PR into a viral marketing campaign, so it should come as no surprise that MINI is celebrating the production of their 2 millionth vehicle with a brand new Facebook promotion.
MINI will be entering their special edition 2 Millionth MINI convertible in the “2 Million Faces” Facebook giveaway. MINI enthusiasts must upload their profile picture to the MINI 2 Million Faces Facebook page by September 30th 2011. MINI will randomly select one lucky winner from its pool of Facebook applicants.
British Prime Minister David Cameron had the honor of driving the 2 Millionth MINI off the production line, a prudent public relations move promoting British auto manufacturing and exports, despite the fact that MINI is owned by Germany’s BMW.
“It’s a real privilege to drive this true British icon off the production line today. It is a fantastic symbol of the UK’s strength in the global automotive industry and a great British manufacturing success story.”
MINI reaches the 2 million mark after only 10 years in production. Of the 2 million MINI vehicles, 1.5 million have been exported, with the U.S., Germany, Italy, China and France representing its largest markets.
SIGN UP for the Latest Deals on MINI Parts & MINI News!
Please wait while we calculate your shipping cost.....