Time and time again, MINI proves that they can transform nearly any public event into a clever marketing opportunity. MINI’s latest efforts were on display at the Head of the Charles Regatta in Boston, Massachusetts in the form of a MINI Cooper motor boat.
The MINI boat was created as part of MINIs “Not Normal Sales Event” and yearly “Motor-Tober” festivities, promotional events which place MINI’s eccentric brand on display. Images of the craft create the illusion of a MINI Cooper driving on the surface of the water; the vehicle’s wheels, tires, headlights, tail lights, front grille, steering wheel and badging all enhance the effect. The fiberglass MINI frame was created from a mold of a 2004 MINI hardtop and then mounted to the hull of a boat.
The MINI Cooper boat features a 6-horsepower outboard motor and will be used to transport safety officials alongside the competing rowers.
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