The MINI Cooper has received a long list of awards over the last several years, including “Most Wanted Coupe Under $30K”, “Most Appealing Compact Car”, “Best Brand”, “Best Small Car”, and of course, “Car of the Year”. And now maybe we can add “Best Advertising Offer, Real Estate Division.”
Promising "a MINI Cooper with every loft," The Santee Village in (where else?) downtown Los Angeles is hoping to drive in buyers with a 3-year lease on a MINI, lease payments picked up by the developer.
"The MINI Cooper is the perfect vehicle for downtown living," said Mark J. Weinstein, president of MJW Investments and developer of Santee Village. "It is a sexy little car that offers international styling, great gas mileage, easy parking, multiple safety features and a fun driving experience. We think the target buyers for Santee Village will find this offer to be a nice complement to their urban lifestyle."
It’s too early to tell if the promotion is working…or even needed. Santee Village is currently the fastest-selling community in downtown LA, offering live/work loft homes ranging in size from approximately 700-square-foot open floor plans to two-bedroom, two-bath lofts and 2,000-square-foot penthouses, priced from the mid-$300,000s to the mid-$700,000s.
If you’re interested, you’ll have to act fast, as the offer is only good between December 1st and February 3rd.
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