It looks like a simple magazine ad in your hand... But wave the ad in front of your webcam and prepare to be wowwed!
Welcome to the new world of Augmented Reality (AR)!
This new technology lets you create a truly interactive media piece out of a two-dimensional magazine ad or other piece of print. You simply hold the ad up to your computer’s webcam and the unique 2-dimensional image signature in the ad triggers a 3-D, rendered model of a MINI Cabrio convertible on your screen that actually rotates, grows in size, etc. as you pivot the sheet of paper around! All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect. It won’t hurt if you can read German too! (see below.)
Seeing is believing... Test drive this yourself - simply download and print the MINI Ad PDF, then visit this Official MINI Webpage and try to follow the German instructions (FreeTranslation.com will help the Deutsch-challenged decipher the instructions via cut and paste.). Requirements: Internet Explorer 6 or higher on a Windows system with decent specs. (Mac or Firefox users, you are out of luck for now...)
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