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Why wait longer than you need to for your MINI parts or accessories? Atlantic British has thousands of parts in stock and ready for delivery as soon as you place your order. From oil filters and wiper blades to steering and engine parts, all the items you need to repair and upgrade your MINI are in stock. We don't take your order and then order our inventory - the MINI parts and accessories you see in our online catalog are currently in our warehouse, ready to ship directly to you.

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Holiday Hours 2017

Can You Manufacture "Cute"?

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Posted On: Jan 8, 2010 By: Category: MINI Cooper News

When a product becomes popular, other manufacturers try to seize on that popularity by imitating it, as in the MINI and the Lincoln C Concept Car, shown here.

MINI and the Lincoln C Concept Car

I am not making this up: there is actually a device in the car’s grille that recognizes other Lincoln C’s on the road and “winks” its left headlight at them. And that’s not all…

MINI and the Lincoln C Concept Car

The top creates a two-tone effect with a stainless steel look (actually painted aluminum).

The roof glass is done up in the Lincoln marquee symbol.

The steering wheel is hubless.

The seats are post-Danish Modern thin.

The doors are done up in “suicide” style.

The stereo speakers are in the headliner.

You get the idea. Lincoln is trying to go after the MINI market by manufacturing “cute” and if the Lincoln C Concept car makes it to production, we’ll see if its drivers will want to wink at one another or not. After all, Lincoln owners have for years been opting to buy the expensive version of a high-zoot Ford because they want that exclusive grille badge. Is this the same buyer who, well let’s just say it, would buy a MINI?

Go ahead and remove the b-pillar. Throw in your weight and height sensing power head restraints. Etch those stark white leather seats with lasered floral patterns. MINI buyers you will never be.

And that is, thankfully, as it should be.

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