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When Is A MINI Not A MINI?

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Posted On: Dec 17, 2009 By: Category: MINI Cooper News

How about when you take away the doors and the roof? Have they taken the MINI concept too far this time?

Beachcomber MINI Cooper

The MINI Coupe at least made sense. It's a natural transition of the brand, moving it ever more into the sports car realm. The MINI Crossover? At least you could make the argument that MINI is merely capitalizing on the crossover madness that has gripped most of Cardom. But the MINI Beachcomber? This is a stretch.

MINI says, “MINI crosses borders, enters new dimensions of driving pleasure, and wins over additional target groups.” Is that a marketing mission or an excuse? “Doors limit the intensity of the occupants’ encounter with their surrounding world." I suppose you could say the same about the tires. Or the frame.

“Access to the front and rear seats is nevertheless exceptionally convenient and easy thanks to the omission of doors and the entry cutouts extending all the way down to the seat bottoms, allowing the driver and passengers to get in and out in one smooth and flowing process.” True, if you don't mind trading safety for convenience.

Oh, and while they were at it, they took a similar approach to the roof. If you're going to the beach, after all, you're not expecting rain. I don't know. You decide.

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