MINI latest commercial titled, “Chain Reaction” artfully captures the evolution of the iconic Cooper, and concludes with a the cameras focused on the all-new 2014 MINI Cooper.
The new video uses a dominoes theme to convey its “chain reaction” message as we see one MINI Cooper tumbling into another in chronological succession. Credit to MINI’s creative team for this unique hat tip to MINI’s long history and heritage.
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