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We recently featured a story on the role that MINI was playing in helping the 2012 London Olympics. A short time later, we learned that not all of the company’s contributions were made by full-sized vehicles. In fact, a fleet of remote-controlled MINI Coopers made a lasting impression as they were used to deliver javelins, discuses and hammers to athletes during competition.
Track and field competitions ran quite smoothly thanks to the remote-controlled “mini” MINIs. After an athlete had thrown their object of choice, the judge would measure the distance of the throw and then place the object into the little MINI. Event staff would then drive the MINI back to the athlete, returning their object in preparation for subsequent throws.
MINI received plenty of press and attention for their remote-controlled cars, not all of which was favorable. The International Olympic Committee (IOC) has banned all corporate advertising from the Olympic Games. Certain critics contend that the unmistakable design of the remote-controlled represents a clear violation of the advertising ban by BMW Group.
Such critics may have a strong case, but we loved seeing such innovative use of our favorite car!
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