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Why wait longer than you need to for your MINI parts or accessories? Atlantic British has thousands of parts in stock and ready for delivery as soon as you place your order. From oil filters and wiper blades to steering and engine parts, all the items you need to repair and upgrade your MINI are in stock. We don't take your order and then order our inventory - the MINI parts and accessories you see in our online catalog are currently in our warehouse, ready to ship directly to you.

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Atlantic British strives to bring you the BEST QUALITY parts at the BEST PRICE!

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Your satisfaction is our number 1 goal. It has been since Atlantic British started back in 1970. Whether you are a new customer looking for information about your MINI and which parts you need, or you are someone that has been relying on Atlantic British for years, we want you to be happy with both the parts and service you receive from us.

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No Car Can Compete with MINI (Yet)

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Posted On: Feb 9, 2012 By: Charles Kayajian  Category: MINI Cooper News

It’s no secret that the MINI Cooper is one of the most unique automobiles available on the market today. Heck, much of the car’s appeal is derived from its uniqueness. With go-kart handeling, German engineering and a one-of-a-kind design, the MINI family of cars has no true competitor, at least not yet...

MINI Cooper

Sure, read through a MINI review in Motor Trend, Car and Driver or Consumer Reports and you will likely see a list of “competitors” to which the MINI is compared. The usual suspects include: Volkswagen GTI, Audi A3, Subaru WRX, BMW 1-Series, Volvo C30. Yes, these cars have certain things in common with the MINI – some have 2-doors, all are fairly sporty, but each seem to have more in common with each other than they do the MINI Cooper, Coupe, Clubman or Countryman.

MINI car

The latest import from Italy – the Fiat 500, comes close in shape and size, but really lacks the sporting DNA that is deeply ingrained in the MINI. So who is the MINI’s direct competition? MINI's greatest challenge is convincing consumers to purchase a vehicle that is (fairly) expensive and (pretty) impractical over a less expensive and less exciting alternative. They have managed to overcome this challenge through through clever marketing of their unique product. The MINI appeals as a symbol of youthful individuality, a toy for grown-ups, and a guilty pleasure, and it has been marketed as such. This MINI “appeal” has been extremely profitable. As a result, other auto companies have been exploring their own options within this market segment hoping to replicate MINI’s success.

Take the Kia Track’ster for example. While only a concept, the Track’ster has clearly taken design cues from the MINI Cooper. But the Track’ster does more than look the part. The concept boasts 250hp and AWD, meaning it can haul. This concept would probably be pretty expensive and even less practical than a MINI Cooper (there is no back seat, just equipment bins and a spare tire), which is why it may never see production.

Kia Track’ster Kia Track’ster

MINI will enjoy limited competition until a vehicle like the Track’ster does make it to production, but Kia’s concept is a sure sign that other companies see MINI cornering the “unique, youthful, toy-car” market and want to get in on the action.

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