MINI Drives On Water

Sharp-eyed observers will note that’s Abu Dhabi in the background and, oh yes, a MINI driving along the sparkling blue waters of the “Corniche”. Is this a party or what?

As hundreds of tourists and residents gathered on Abu Dhabi’s Corniche (or bay) getting ready for the first ever Formula One Abu Dhabi Grand Prix, someone shouted “Hey, isn’t that a MINI driving across the Corniche?”

“Why yes…” came the inevitable reply. “What will those rascals think of next?”

What they’ve thought up next is quite clever. In typical MINI fashion, they fashioned a water taxi out of a MINI to call attention to the vehicle’s versatility. Or, as Arno Husselmann, General Manager of Abu Dhabi Motors, puts it: “This is an exciting project that Abu Dhabi Motors has been working on for quite some time now. The ‘MINI on Water’ concept vehicle has opened the doors to the infinite possibilities of what this small car can do. Continually setting itself apart through its unique interpretation of style and creativity, MINI remains a car with substance in abundance.

But the fun doesn’t stop there. The MINI on Water thing is part of a week-long competition called, “Find A MINI” where those same clever fellows have been hiding MINIs in five secret locations across the UAE’s capital, challenging residents to find it to win a MINI for a weekend and cool MINI merchandise. To find out more about the competition log onto www.facebook.com and join the “FIND A MINI COMPETITION” group or visit www.MINI-abudhabi.com.

“Clearly, there is no stopping MINI’s continuous redefinition of small car design. As MINI is known for its unconventional approach to marketing, we wanted to create something memorable and unique this weekend that would make heads turn,” Husselmann concluded.

Mission accomplished, Mr. Husselmann!