MINI Inspired by Goodwood: Pricing Announced

Several weeks ago we reported on the MINI Inspired by Goodwood, the uber-luxurious, presumably expensive product of a collaboration between the MINI and Rolls Royce design teams. MINI has now released the Goodwood’s listed selling price, which (as expected) is befitting a vehicle with Rolls Royce pedigree…

$65,742 will land you a MINI Inspired by Goodwood, complete with its deep lambswool fleece carpets, walnut accented instrument panels, and Cornsilk leather stitched seats, steering wheel, center console and pillar trim. The Goodwood also features the latest in premium technology, boasting an on-board computer, satellite navigation system and Harmon Kardon speakers. The engine uses the same 1.6 liter turbo engine found in S-model MINIs, propelling the Goodwood from 0-60mph in under 7 seconds.

Is $65k a justifiable expense for a MINI Cooper (albeit one that is undeniably luxurious and unique)? This remains to be seen. However the passion of MINI enthusiasts should not be underestimated. The bond between driver and MINI is both strong and enduring. Wealthy MINI drivers, who originally fell in love with the 60’s classic, will perhaps view the success of MINI and the creation of the Goodwood to resemble their own ascent into rarefied air. “Modest overachiever rises to fame and opulence without compromising his core values.” The story reads like a movie script.

Conjecture aside, it must be assumed that MINI considered its consumer base before putting this vehicle into production. The Goodwood will be produced in limited quantities (1000 total vehicles) which seem an intelligent choice for two reasons: It enhances the vehicle’s exclusivity (as if price weren’t enough) and there should be less problem clearing inventory with so few vehicles.

The MINI Inspired by Goodwood will undoubtedly become a collector’s item, particularly among enthusiasts. I see a good number of these sitting next to other collectibles in a garage, rather than driven on the road as a daily driver.