MINI has started to promote their vehicle’s 5-star safety ratings in their most recent advertising campaigns, raising awareness about the best-in-class safety features that many of their vehicles boast.
Small vehicles are often maligned by accusations that their lack of mass renders them a liability in the event of an accident. Despite this preconceived notion, the current MINI Cooper Hardtop (and its variants) enjoy an impressive 5-star safety rating. Leading the pack however, is the MINI Countryman which was named the IIHS Safety Pick for 2013. MINI's commercial for the Countryman pushes the message of “feeling secure in a MINI Countryman” and the ad is as fun and creative as you’d expect from a company like MINI.
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