MINI has audiences captivated by their recent promotional video which shows a rally-prepped MINI Countryman John Cooper Works attempting a backflip, proving once again that MINI has some of the most creative marketing minds in the automotive industry.
The video features a Countryman JCW that appears to have the same off-road modifications used by the Monster Energy X-Raid Team in the world-famous Rally Dakar endurance race. French rally driver and professional skier Guerlain Chicherit serves as stunt driver for the video, swerving around storage containers and fork lift trucks before speeding ahead to a ramp intended to propel the MINI upside down into the air.
MINI explains that this is the first part of a two part video series. After taking a peek at the video, you’ll understand why. Stay tuned to our Facebook page for the next chapter in the MINI backflip video series!
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