Claiming top marks in yet another industry rating, MINI has been recognized by German Automobile Club ADAC with the highest possible rating in the area of customer satisfaction. In the latest version of the club’s “Customer Barometer,” the new MINI is rated first in the small car class.
The results of the customer barometer are compiled from an online survey of over 20,000 drivers who registered new vehicles between October 2011 and December 2014. Interviews with the drivers cover driving performance, safety, comfort, environmental standards, fittings, and price. They also address the customer’s service experience. New MINI showed improvement in all areas, for an overall score of 79.8 percent, a sufficient increase from last year’s score to propel it into first place.
MINI owners spoke highly of, and gave high marks for driving enjoyment. The refinements and sportier dimensions of the new model and the much-touted go-kart handling certainly contribute to those reviews. Additionally, MINI drivers like the cars’ modern fittings, high-tech connectivity and driving features, style, and overall quality.
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