It’s the sixth year in a row that the MINI Cooper has won Kelley Blue Book’s ”Best Resale Value” in either the compact car, hatchback or convertible categories. It’s also the sixth time it has earned a spot in the overall list of “Top 10” models, which recognizes the best resale values across all vehicle segments.
“Primarily, people are attracted to MINI on a very emotional level – for go-kart-like handling, iconic design and nearly endless opportunities for personalization,” said Jim McDowell, Vice President of MINI USA. “However, in these uncertain economic times it is reassuring to MINI owners to know that their cars also represent a sound financial choice, delivering fuel economy up to 37 miles per gallon and retaining value during ownership.”
“We are excited to have the MINI Cooper models recognized by Kelley Blue Book’s kbb.com again this year for leadership in resale value,” McDowell said.
Kelley Blue Book is the “go to” source to find a used car’s value, compiling current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and then throwing in the combined experience of Kelley Blue Book’s team of market and pricing analysts. In 2003 they established the Best Resale Value Awards as a compliment to that guide.
“The MINI Cooper has been nothing less than a true phenomenon since its entry into the U.S. marketplace,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “The fact that the car is again a winner in resale value just reinforces that notion, and its excellent resale value record is just one of its many strong suits. Being a blast to drive and inexpensive to own is a nice recipe for success, and that describes MINI to a T.”
